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Day 30

Welcome To 30 Day Course Creator

  • A full overview of the course and detailed explanation of the road ahead. Here's what we cover:
    • General housekeeping and how to get the most out of the program
    • Important things to remember going into this course that will determine your success or failure
    • Overview of what the program is all about and what we're going to cover

Paul Xavier Intro + 3 Tips For Success

  • In this module you’ll get to meet Paul Xavier and hear his experience building 6 & 7 figure courses. You’ll also get Paul’s top 3 tips for creating, finding product-market-fit, growing and automating courses.

Case Study: 14 Day Filmmaker Course got to a 7-Figure Run Rate in just 14 days

  • In this module Anthony will share the story of how we took created the 14 Day Filmmaker program and scaled it to $30,000 a week in sales just the second week after launch

Creators Operating System

  • A full overview of the 6 systems that give you absolute control over the profitable year over year growth of your company.
    The six systems that make up the Creators Operating System are:
    • Leadership
    • Value Creation
    • Marketing
    • Sales
    • Operations
    • Finances

Creators Operating System for Course Creators

  • In this module we dive into how we adapt the creators operating system as a course creator to increase our profits year over year with absolute control.

The Evolution of a Course Creator

  • In this video we discuss the 3 growth stages of a course creator and what your top priority should be at each stage.
    Here’s what we cover:
    • The inception stage
    • How to quickly find product-market-fit
    • How to scale, automate & outsource

Why people buy Do-It-Yourself (DIY) courses

  • If you don't know WHY people buy your type of offer your chances of successfully selling it decrease significantly. So in this module we're going to reveal the driving force that leads people to buy DIY courses.
    Here's what we cover:
    • The driving force for all buying decisions
    • The value equation that determines if a prospect will buy
    • The difference between selling value vs things

How to create your course | 6 key differentiators

  • In this module we’ll breakdown how to develop ideas of courses with massive sales potential and the 6 key ways you can differentiate your program from the competition. Nothing is more important than building a competitive advantage into your offer and this module will reveal the formula we’ve developed to do that for all of our courses.
    Here’s what you’ll learn:
    • The course creation brainstorming process
    • The ultimate course differentiation statement
    • The 6 key course differentiators

The math equation responsible for all profitable courses

  • In this module we’ll breakdown the Profitability Equation and its importance for your business success.

Template 7-Figure Sales Funnel Overview for $35-250 Courses

  • In this module we’ll do a full walkthrough of the template 7-Figure Sales Funnel for $35-250 courses so you can visualize if your course idea fits this funnel.
    Here’s what you’ll learn:
    • How the $35-250 sales funnel works
    • The fundamental math that drives the $35-250 course funnel

Template 7-Figure Sales Funnel Overview for $250-2,000 Courses

  • In this module we’ll do a full walkthrough of the template 7-Figure Sales Funnel for $250-2,000 courses so you can visualize if your course idea fits this funnel.
    Here’s what you’ll learn:
    • How the $250-2,000 sales funnel works
    • The fundamental math that drives the $250-2,000 course funnel

What is a Minimum Viable Product Compass (MVPC)?

  • In this module we’ll dive into our system for mapping out a course from scratch. We’ll cover in depth:
    • What a quantifiable end result is and its importance
    • The three prerequisites of your MVPC
    • Why the foundation of your entire course hitting 6-7 figures hinges on your MVPC

Camera Gear Recommendations

  • In this module we’ll give you direct links to the camera gear recommendations we have for creating high quality course content. We have recommendations for budgets as low as $500.

Software Stack Recommendations

  • In this module we’ll go over the full software stack we use for creating an online course portal, accepting payments, hosting our website/sales funnel and technical support.

How to setup a LLC & bank account (USA-Only)

  • In this module we’ll share the reason why we created an LLC for our course creation business, show you step-by-step how to set one up if you’re in the USA and what is required to open a business bank account for your LLC. This is extremely important to do on Day 1 since it can take up to a week to finish processing your business application.

Setting up a Stripe account

  • In this module we’ll show you exactly how to set up a Stripe merchant account which is one of the most trusted names in Merchant services for accepting payments online today.

Setting up a Paypal account

  • In this module we’ll show you how to set up a Paypal business merchant account which is one of the most trusted names in Merchant services for accepting payments online today.

Market Research | Finding Untapped Course Opportunities

  • In this module we’ll walk you through our full market analysis process from start to finish. Here’s what you’ll accomplish in this module:
    • You’ll complete a comprehensive market analysis reviewing the competition, identifying gaps where new courses have massive potential and weighing their potential
    • You’ll create an Ideal Client Avatar in your market that is currently being underserved by the current courses available that you will focus on

Anthony Gallos Story + (Case Study) 14 Day Filmmaker Course hits a 7-Figure run rate in just 14 days

  • In this module we’ll share Anthony’s experience going from uncertain and doubtful in his ability to create a successful course to implementing this 30 Day Course Creator system scaling 14 Day Filmmaker to a 7 figure run rate in 3 weeks.

What is 80/20 & How To Leverage It

  • In this module we’ll share the law of nature that explains why only 20% of the activities you do produce 80% of the results. Then we’ll go into the most IMPORTANT activities you need to focus on as a course creator to quickly grow.

Mindset Of A 7 Figure Course Creator

  • In this module we’ll breakdown the core principles that we’ve found all 7 figure course creators live by.
    • How we view time
    • The importance of thinking about GEOMETRIC growth
    • Failure vs Learning
    • Cause and effect relationships that will determine your success or failure

Time Management: How to schedule your day, week & months

  • In this module Paul Xavier will share his Keep It Simple Stupid time management method that allow him to get more productivity out of each and every work day. At the heart of it this simple technique is a HUGE competitive advantage for anyone who uses it.

Why we sell before we build

  • In this module we’ll breakdown our Pre-Launch Campaign strategy for getting Early Adopter clients. You’ll learn:
    • The importance of pre-launching your online courses to get Early Adopters and product-market-fit validation
    • The different benefits you can offer to Early Adopters that create urgency to buy before your official launch

Mapping your MVPC

  • In this module we’ll breakdown how we QUICKLY map out our entire course and the free tools we use.

5 branding tips for becoming unforgettable

  • In this module we’ll share 5 tips we have found to be universally true about great brands then we’ll show you a technique that will help you select your branding name & colors in just 30 minutes.

Setting up social media accounts

  • In this module we’ll share tips and tricks on how to most effectively create and configure your social media accounts.

Buying a domain & custom email

  • In this module we’ll establish a domain name to direct traffic to your business and for use in a custom email address.

Setting up G-Suite (Gmail, Google Drive, Calendar)

  • In this module we’ll establish the ‘back end’ to your business to organize and control email, file storage, and appointments.

Creating a Logo

  • In this module we’ll walk you through how to outsource creating a logo for your brand and how to speed up the process.

Kajabi: Account Setup

  • In this module we’ll show you how to quickly set up your Kajabi account and first online course using our template.

Kajabi: Setup custom URL & Support email

  • In this module we’ll show you how to set up a custom domain with Kajabi so that your online portal is configured with your online course. You’ll also configure a support email to handle all technical support questions from clients or prospects with Kajabi.

Kajabi: Setup payment capability

  • In this module we’ll show you how to configure Kajabi with Stripe & Paypal so you can quickly start accepting payments for your courses online.

Kajabi: Setup checkout & thank you page

  • In this module we’ll setup your order form page for your new course and thank you page so that clients can enroll 100% online 24/7/365 days a year.

How to write irresistible sales copy

  • In this module we’ll show you precisely how to write irresistible copy for websites, sales funnels, ads, etc…
    • How to overcome objections with copy
    • When & why being polarizing is an advantage
    • The secret to telling engaging stories

10 tips for creating sales pages

  • In this module we’ll breakdown the different key elements of successful online course sales pages and how you can structure them in a variety of different ways to differentiate your course from the competition.

Sales Funnel Setup: $35-250

  • In this module we’ll set up your primary online course sales page for the $35-250 sales funnel.

Sales Funnel Setup: $250-2,000

  • In this module we’ll set up your primary online course sales page for the $250-2,000 sales funnel.

$250-2,000 Sales Funnel: Pre-Launch Email Automation Campaign

  • In this module we’ll go over the email automations, setting up Active Campaign and installing our template Pre-Launch Email automation campaign for $250-2,000 priced courses.

Creating graphics for your landing page

  • In this module we’ll share how to outsource creation of high-quality graphics to increase conversions on your sales pages.

Value Video vs Webinar vs Ads

  • In this module we’ll show the key differences between Value Videos, webinars and Ads. Then we’ll show you how to use a combination of all of them to maximize the sales of your online courses.

3 Tips For Writing Value Videos To Sell Online Courses

  • In this module we’ll share our top 3 tips for writing value videos that sell online courses.
    • We’ll share the difference between selling large investment vs impulse buy courses
    • How to get into flow state for writing captivating scripts
    • The importance of being DIFFERENT

Full 1 Day Scriptwriting Program

  • In this section of the program we’ll give you access to the ENTIRE 1 Day Script program ($498 Value) which will help you write & storyboard your online course Value Video in just 1 day.

Facebook & Instagram Video Ad Tips

  • In this module we’ll show you our top tips for writing high-converting Facebook & Instagram ads.
    • Guidelines for aspect ratios, script length, tempo
    • The 10 second rule or for ads… Is it really the 5 second rule?
    • Difference between writing ads for TOFU, MOFU or BOFU ad campaigns

Our YouTube Video Ad Tips

  • In this module we’ll show you our top tips for writing high-converting YouTube ads.
    • Guidelines for aspect ratios, script length, tempo
    • The 10 second rule or for ads… Is it really the 5 second rule?
  • Difference between writing ads for TOFU, MOFU or BOFU ad campaigns

10 Unique & Proven Attention Getters

  • In this module we’ll share 10 of our favorite attention getters and provide examples of how we have used them to sell our online courses. We’ll also share the high level concepts and how you can adjust them to any course.

Database Of High-Converting Video Ads (Creative Motivation)

  • In this module we’ll share a spreadsheet filled with over 100 video ads we have made ourselves or admired from other advertisers over the past few years.
    • All organized by marketing channel

Watch Paul & Anthony write an ad | Behind The Scenes

  • In this module you’ll get access to a behind the scenes Zoom session where Paul & Anthony use the 1 Day Script storyboard to brainstorm and write an ad from start to finish.

Tips for shooting Value Videos

  • In this module we’ll share how to create powerful videos to establish interest and demand for your product or service. You get access to our entire masterclass on marketing theory, 1-Day Script. This program has helped countless course creators and digital entrepreneurs scale their online products.

Tips for shooting ads

  • In this module we’ll show you how to create videos that inspire a call to action in your prospective clients to purchase your product or service.

How to screen record your computer or Iphone (Screenflow + OBS)

  • Anthony will show you how to record your computer or Iphone screen so you can create over-the-shoulder tutorials for your courses.

New to video editing? Which software should you use?

  • In this module we’ll breakdown the pro’s & con’s of the three most popular video editing software DaVinci Resolve, Adobe Premiere Pro & Final Cut Pro which we teach full editing workflows on below. This way if you’re brand new, you can make an educated decision on which suite to use.

Editing a Value Video from start to finish | Behind The Scenes

  • Watch over the shoulder as Anthony edits the 30 Day Course Creator value video from start to finish.

Editing a Ad from start to finish | Behind The Scenes

  • Watch over the shoulder as Anthony edits an ad for 30 Day Course Creator from start to finish.

DaVinci Resolve professional editing workflow

  • This is a full mini-course designed to take you from zero experience editing with the DaVinci Resolve software (which is 100% free) to having a rinse and repeat professional editing workflow you can use to edit cinematic videos in just 1 day.

Adobe Premiere Pro professional editing workflow

  • This is a full mini-course designed to take you from zero experience editing with the Adobe Premiere Pro software to having a rinse and repeat professional editing workflow you can use to edit cinematic videos in just 1 day.

Final Cut Pro professional editing workflow

  • This is a full mini-course designed to take you from zero experience editing with the Final Cut Pro software to having a rinse and repeat professional editing workflow you can use to edit cinematic videos in just 1 day.

How to run an organic social media pre-launch

  • In this module we’ll breakdown launching your course for free using organic posting strategies on Facebook, Instagram, YouTube or LinkedIn.

How create a Pre-Launch email campaign

  • In this module we’ll show you our Pre-Launch email sequence for the 30 Day Course Creator program and how you can duplicate it for your course.

How to find, setup and run Joint Ventures (JV’s)

  • In this module we’ll walk you through our standard operating procedure.
    • Identifying great Joint Venture partners
    • Getting meetings with them
    • Conducting the meeting
    • Setting up JV relationships
    • Running JV campaigns
    • Tracking JV revenues & paying them

How Facebook & Instagram advertising works

  • In this module we do a deep dive into how Facebook & Instagram ads work.

Why FB & IG advertising

  • In this module we breakdown the criteria for assessing whether or not Facebook & Instagram advertising is right for your course and target market.

FB & IG advertising rules (MUST WATCH)

  • Here we show you where to find all of the FB/IG advertising rules and how to set up compliant ads, landing pages, funnels to avoid getting banned.

FB Ad Auction EXPLAINED

  • In this module we share precisely how Facebook ad auction works and why small advertisers can run circles around larger competitors when the right strategy is used.

FB Pixel EXPLAINED

  • The Facebook pixel is a key component to attributing ads to sales on our website and creating valuable audiences to target. In this module we break down exactly how it works and how we leverage it.

WORST FB & IG advertising mistake

  • After spending millions on FB/IG paid ads profitably across dozens of industries there is ONE SINGLE mistake that consistently costs amateur advertisers more than any other. In this module we share what it is and how to fix it

Paid Advertising Credit Card Hack | Arbitrage In Advertising

  • Want to unlock unlimited budget for advertising & rack up millions in credit card reward points for FREE? This module will show you how we do just that!

Universal Facebook Business Manager & Account Setup Tutorials

  • In this section of the Facebook advertising training there are multiple different video tutorials breaking down:
    • How to set up a business manager
    • How to set up business pages
    • Creating Facebook pixels
    • How to give permissions to advertisers, clients, etc…
    • Adding payment details to ad accounts
    • Paying for FB/IG ads EXPLAINED

What is a Campaign vs Ad Set vs Ad

  • Here we enter into your ad account and break down the hierarchy of running FB / IG ads and review what controls you have at each level.

Ad Account Reporting Columns

  • Within your ads manager FB gives you multiple default reporting views. Here we review the different reports available to us and how we set up custom views to see the most vital metrics for our campaigns.

Ad Account Keyboard Shortcuts

  • Speed up your ability to quickly create, edit, launch and optimize FB / IG ads with these keyboard shortcuts for quickly toggling between different areas of your ads manager.

Partner Integrations Kajabi

  • To pass sales data from Kajabi and Facebook we use the built in Partner Integration. Here we walk you through setting this up and testing that its working properly.

Facebook bidding EXPLAINED

  • Facebook bidding influences your place in the ad auction and is a vital component to your success. Amateur FB/IG advertisers ignore this and lose massively because of it.

What's the difference between TOFU vs MOFU vs BOFU

  • Having specific campaigns for top of funnel, middle of funnel and bottom of funnel traffic is a key element to your success. Here we breakdown the difference between the 3 for selling online courses.

Facebook Audience Targeting Mastery

  • Getting the right targeting for your potential ideal clients on FB/IG is one of the most important aspects of running profitable ads. In this section of the FB training we cover:
    • Interest vs Lookalike vs Retargeting vs Custom Audience targeting options
    • Exclusions and how to use them
    • Radius based targeting
    • How bidding impacts targeting
    • How budget impacts targeting

Facebook Ad Creative Mastery

  • The #1 lever we can pull when it comes to Facebook advertising is creating the BEST ads. In this section of the training we cover:
    • What a BUILDER campaign is and why we always create one
    • Different ad types for FB / IG
    • Writing scroll-stopping headlines
    • Writing engaging ad copy
    • Recommendations for video / images

Setting up the $35-250 FB / IG campaign (Start to finish)

  • Here we’ll show you step-by-step how to setup & launch your Pre-Launch Facebook campaign from start to finish for $35-250 courses

Setting up the $250-2000 FB / IG campaign (Start to finish)

  • Here we’ll show you step-by-step how to setup & launch your Pre-Launch Facebook campaign from start to finish for $250-2,000 courses

$35-250 FB/IG Campaign Analysis

  • Here we show you exactly what metrics to pay attention to with the $35-250 sales funnel within your ads manager, your Key Performance Indicators and how to know when to turn off or scale ads.

$250-2,000 FB/IG Campaign Analysis

  • Here we show you exactly what metrics to pay attention to with the $250-2,000 sales funnel within your ads manager, your Key Performance Indicators and how to know when to turn off or scale ads.

When to turn off an ad set

  • Here we cover the TRUE way to determine if an ad set is profitable or not. Then how to decide if it's worth spending more on or turning off.

How YouTube Advertising works

  • In this module we do a deep dive into how Facebook & Instagram ads work.

What Audiences targeting is

  • In this module we breakdown what Audience targeting is, when to use it and how it can expand your profits with YouTube ads.

What Keyword targeting is

  • In this module we breakdown what Keyword targeting is, when to use it and how it can expand your profits with YouTube ads.

What Placement targeting is

  • In this module we breakdown what Placement targeting is, when to use it and how it can expand your profits with YouTube ads.

Universal Google/YouTube Ad Account Setup

  • In this section of the YouTube advertising training there are multiple different video tutorials breaking down:
    • How to set up a Google Manager Account
    • How to set up ad accounts to run YouTube ads
    • Connecting your YouTube channel to your ad account
    • How to give permissions to advertisers, clients, etc…
    • Adding payment details to ad accounts
    • Paying for YouTube ads EXPLAINED

Setting up the $35-250 YouTube campaign (Start to finish)

  • Here we’ll show you step-by-step how to setup & launch your Pre-Launch YouTube campaign from start to finish for $35-250 courses

Setting up the $250-2000 YouTube campaign (Start to finish)

  • Here we’ll show you step-by-step how to setup & launch your Pre-Launch YouTube campaign from start to finish for $250-2,000 courses

$35-250 YouTube Campaign analysis

  • Here we show you exactly what metrics to pay attention to with the $35-250 sales funnel within your ads manager, your Key Performance Indicators and how to know when to turn off or scale ads.

$250-2,000 YouTube Campaign Analysis

  • Here we show you exactly what metrics to pay attention to with the $250-2,000 sales funnel within your ads manager, your Key Performance Indicators and how to know when to turn off or scale ads.

When to turn off a campaign

  • Here we cover the TRUE way to determine if a campaign is profitable or not. Then how to decide if it's worth spending more on or turning off.

Creating a Trello Account

  • Here we will show you exactly how we use TRELLO a free software to organize our entire MVPC and connect our scripts so everything stays in a perfectly organized sequence. You can also mark modules when they are complete and take notes on your own personal progress

Connecting google docs to trello

  • In this module we show you exactly how we integrate TRELLO with our google docs, allowing us to connect our MVPC to our scripts

The two types of scripting we do

  • When it comes to creating courses there are two primary types of video scripts we use. In this module we outline the differences between the two and which you should choose depending on your course topic. We will outline the pros and the cons of each system.

How we script tutorials

  • You need to have a repeatable system for scripting all of your videos, in this module we will outline exactly how we script every video we produce so you can quickly adopt our process for your own course.

BTS: Scripting a tutorial video

  • In this module you get to watch and listen as we script an actual tutorial for one of our courses. Watching this will help you understand exactly how you should approach scripting your own course videos.

Action Items:

  • After watching the content for this day in the program, we give you a specific list of action items that you need to complete in order to stay on track. There will be no guesswork when you have these action items telling you exactly what you need to do!

How to shoot “at your computer tutorials"

  • In this video Anthony covers exactly how we shoot the tutorial content for our courses.
    • What cameras we use
    • What lenses we use
    • The audio equipment
    • The lighting
    • How to compose your frame nicely

How to shoot “performance-based” tutorials

  • Here we dive into specific types of tutorial content, for example: a performance based tutorial where you’re teach something that requires physical activity

How to shoot “cooking tutorials"

  • Here we dive into another specific type of tutorial using a top down filming approach, like a cooking tutorial.

Action Items:

  • As always, we end day 15 with a list of action items you should be completing to ensure you are on schedule with your course creation process

How to systematize your course editing

  • In this module Anthony’s outline his system for editing videos extremely fast, allowing us to create course content very quickly

How to create & use motion graphic templates [premiere pro]

  • In this module Anthony will show you how he creates custom motion graphics, which increase the professional quality of your videos. This also allows you to edit extremely fast while keeping the quality of your videos as high as possible

Using transform presets [premiere pro]

  • Throughout this module Anthony covers how to speed up your editing even MORE by creating custom transform presets. This will allow you to quickly and easily add text and points to all of your modules to help your students learn as much as they can from your modules

Motion Array

  • Downloading templates from online platforms like Motion Array can help you add more professional quality graphics to your videos while also increasing how fast you can edit. Anthony will show you his favorite templates so you can download exactly what we use.

How to outsource editing to 14 Day Filmmakers

  • Another great part of being a part of our family here - you can outsource all of your editing to our 14 day filmmaker students! These students are hungry and looking for work. We’ll outline exactly how you can request their help and speed up your course creation process.

Action Items:

  • Here we give you a specific set of action items to ensure you are progressing in a timely manner. These lists will always keep you pointed in the right direction!

How to customize your course branding

  • Here we show you exactly how to use the kajabi software to structure and organize your online course materials
    • Get your course to look exactly like ours
    • Overview of the different themes for Kajabi

How to upload content to Kajabi

  • In this module we cover the different ways you can upload and organize your files within kajabi

How to add downloadable content to your course

  • In this module we outline the different ways you can include downloadable content to your course
  • How we use google drive to host all of our files and templates

The purposes of a student community

  • In this modules we outline the pros and cons of having a student community for your course
    • Why we use facebook groups for our clients
    • Increasing engagement and positive reviews through facebook communities.

Public vs. Private communities

  • In this module we talk about the differences between public and private student communities. Believe it or not keeping communities open to the public can mean more sales. This all depends on your specific course and situation though.

How to create your group

  • In this module we cover exactly how you should create your facebook group
    • Setting rules and guidelines
    • Including surveys
    • Linking in automations

What are “Two-Steps?”

  • In this modules we outline a powerful strategy you can implement in facebook groups to drive additional sales to your offer
    • We’ve used two-steps to increase monthly sales by 20-30,000
    • We’ll show you exactly how you can do this too

Action Items:

  • Here we outline a list of specific action items you should work on in respect to setting up your courses student communities.

How to transition from PRE-SALE campaign to official launch

  • In this module we cover everything you need to know to transition from the initial pre-launch funnel to your evergreen funnel. This means launching your full course and increasing profits even more!
    • Changing your sales funnel
    • Launching via email
    • Making sure everything is in place for full launch
    • he pre-launch checklist

How we design our sales pages

  • In this module we cover everything you need to know when it comes to designing the landing pages for your courses.
    • How to structure the different elements of your page
    • Utilizing the multiple CTA approach
    • Our secrets to increasing conversion rates for your pages

How to write copy for your sales pages

  • In this module we cover our entire process for WRITING the content for our landing pages. It is extremely important you say the right thing to earn the investment of your potential clients. There are tons of resources available that teach you how to write solid copy, and we will distill all of that information into this modules so you can start optimizing your sales pages ASAP.
    • How to write your CTA
    • How to include social proof
    • How to structure your WWO

Intro to Email Marketing

Best Email Marketing Software

COSTLY Email Marketing Mistakes

2 Pro-Tips For Email Marketing

10 AWESOME Email Topics

Designing HIGH-CONVERTING Email Automations

Day 22: Course Completion

Wrap up and celebrate your progress!

Day 23: Course Completion

Wrap up and celebrate your progress!

How to create engaging YouTube content

  • In this module we cover our exact process for creating consistently engaging content for YouTube to grow your following over time.
    • Our scripting process
    • How we optimize for speed
    • Tips to speed up the process of growing your following
    • The do’s and don’ts of YouTube

Tracking sales from organic YouTube

  • In this module we cover exactly how we can track every single sale we generate organically on YouTube.
    • How to use custom links
    • How to generate interest and sales with your YouTube content
    • How to sell without being 'salesy'

Hyper-organic YouTube growth

  • In this module we outline one of our biggest secrets to growing our YouTube channel FAST with little to no effort.
    • What is the “hyper-organic” method
    • How to install this quickly and easily
    • How to track growth

The never ending feedback loop

  • If you want to build the best courses on the planet, developing feedback loops is extremely important.
    Here’s what we cover:
    • How to get feedback on your courses
    • How to act on that feedback
    • How to steadily improve your course over time
    • How to minimize refunds

How to run contests

  • Keeping your community of students engaged is extremely important, contests are a great way to do this.
    Here’s what we cover:
    • The contests we like to run in our communities
    • How to come up with your own ideas for contests
    • How to run these contests

The importance of giveaways

  • Giveaways are another great way to create raving fans of your course.
    Here’s what we cover:
    • The giveaways we’ve run in the past
    • How to get people excited for giveaways
    • How to use giveaways as a marketing opportunity

Upsell Theory

  • The upsell sequence we developed DOUBLED our profits after just one day. You should be doing this too.
    Here’s what we cover:
    • A general outline of what “upsells” in marketing are
    • Different examples of common upsells in marketing
    • Why upsells work so well
    • How you can take advantage of this in your business

How to come up with your own upsell

  • Upsells are extremely powerful, but sometimes hard to come up with.
    Here’s what we cover:
    • Common strategies for upsell offers that SELL
    • How you can implement these strategies into your specific offer
    • Good vs. Bad Upsells

Creating an Upsell Sequence

  • There are a variety of ways that you can implement upsell sequences, picking the RIGHT one is extremely important
    Here’s what we cover:
    • Our extremely profitable “immediate upsell” sequence
    • How we build email upsell automations
    • How we embed upsells within our courses

Optimizing your upsell sequences

  • Creating your upsell and launching it is only half the battle, we need to analyze and optimize the performance over time.
    Here’s what we cover:
    • The specific metrics you need to track within your upsell sequence
    • How to identify weak links
    • How to improve on those weak links
    • What are your highest leverage areas of improvement

ACTION ITEMS

  • Here we go over our specific set of action items and homework items so you can start developing and implementing your own upsell strategies.

What is a strategic partnership?

  • Strategic partnership are a powerful way to team up with experts and make 6-7 figures by building courses FOR THEM
    Here’s what we cover:
    • The benefits of strategic partnerships
    • How we operate and run our strategic partnerships

How to prospect for strategic partnerships

  • Here we outline exactly how you can go out and find someone to partner with.
    Here’s what we cover:
    • Identifying solid prospects
    • Evaluating business models
    • Doing market research

How to position strategic partnerships

  • What do you say to someone when you want to build a course for them?
    Here’s what we cover:
    • How to sell someone on a strategic partnership
    • How to position the payment/profit share
    • How to solidify the deal through contracts
    • How to differentiate between their role and your role in the creation process

How to use kit.co

  • Learn to start building affiliate commission by using kit.co
    Here’s what we cover:
    • Our process of quickly building our kit.co following to produce a consistent $1,000 per month in profit
    • Setting up your kit.co account
    • How to organize your kits

How to optimize your kit.co performance

  • There are some very simple processes you can run to increase the amount of traffic you generate.
    Here’s what we cover:
    • Our strategies of increasing kit.co traffic
    • How to understand kit.co analytics

Why you should hire team members

  • Hiring on team members is an essential part of running a 7-Figure business.
    Here’s what we cover:
    • The importance of hiring on team members
    • Which activities you should look to outsource first
    • How to train team members

What to look for in team members

  • Finding the right person to hire on to your business is extremely important.
    Here’s what we cover:
    • The characteristics that we look for most in team members
    • Where to find potential team members
    • How to run interviews

How to structure payments to team members

  • There are many different ways you could structure payments to your team members.
    Here we cover:
    • How we personally pay our team members
    • The different strategies you could implements
    • The pros and cons of each strategy

What is the goal of systematization?

  • In business, you don’t want to be the one doing ALL of the work.
    Here’s what we cover:
    • Why you need to systematize your business
    • When you should start to implement systems
    • Ideally what you should be striving for
    • How we’ve systematized our own business

Identifying high value and low value activities

  • Understanding how to spend your time efficiently is extremely important.
    Here’s what we cover:
    • TThe process of analyzing all of the different activities you’re performing
    • The importance of limiting low value activities
    • How we personally manage our time
    • Strategies to always be improving

Our process of systematization

  • In this module we document exactly how we started systematizing our business.
    Here’s what we cover:
    • How our business looked when we first started
    • Our journey of systematization to get to where we are now!

Finance 101: How to be smart with your money

  • How to approach your finances with a well thought out, long term goal.
    Here's what we cover:
    • General financial advice
    • How to budget and stay on track
    • The pitfalls of ignorant course creators

THEORY: The richest man in Babylon

  • A general overview of one of the world’s best books on personal finance.
    Here’s what we cover:
    • How much of your money should you be saving
    • How much of your money should you be investing
    • How to set long term goals and stick to them

Our advice on the best places to spend your money.

  • You can do whatever you want with your money, but the smart course creator will look to invest it to build long term, sustainable wealth.
    Here’s what we cover:
    • How we spend our personal incomes
    • Why we choose each investment vehicle
    • How our investments typically perform
    • What you should do depending on your personal financial situation

How we invest in real estate

  • Real estate is a daunting market to tap into, but one that can be extremely rewarding.
    Here’s what we cover:
    • How we started investing in real estate
    • Our decision making process
    • A brief outline of how our investments are performing

How we invest in the stock market

  • Similar to real estate, the stock market can be intimidating.
    Here’s what we cover:
    • Our recommended strategy for investing in the stock market
    • Our favorite investing apps
    • Our favorite stock picks